If you’ve noticed a matcha price increase recently, you’re not alone — and you’re certainly not imagining it. A mix of factors including poor harvests, labour shortages, and growing international demand has led to a shortage of high-quality matcha, particularly from Japan’s renowned regions such as Uji and Kagoshima. While the domestic market in Japan has seen some pressure, the impact has been especially pronounced on exports, where competition for limited supply is driving prices higher.
In this article, we’ll take a closer look at how the global matcha shortage is leading to a matcha price increase, and what it means for matcha lovers in Europe.
For more background on the causes behind the matcha shortage, see this article from 5. April 2025 in The Guardian and our article: Matcha shortage: Update March 2025
Just a few weeks ago, we feared that some of our most beloved matcha varieties might become unavailable – whatever the price. Fortunately, that’s not the case, our stock levels have returned to where we’d like them to be. However, due to rising wholesale costs, we’ve had to increase a few of our matcha prices. While our premium Uji matcha remains at its usual price, the freshly ground Keiko varieties have unfortunately become more expensive.
Some of our matcha prices have recently increased — but the good news is that these teas are freshly ground and have a long shelf life, making them ideal for stocking up. If you have an absolute favourite that you do not want to run out of, we recommend ordering soon to ensure availability and to make the most of the freshness. With supply and pricing still uncertain, securing your preferred matcha now is a great way to stay ahead. And as always, we’re happy to help you choose the best option for your taste and budget.
Call us during opening hours on + 49 (0) 711 518 74 006 or email us using the form below. We will get back to you as soon as we can.
